Author Topic: '1984' Apple Macintosh Commercial  (Read 2767 times)

Offlinesatyana

Jr. Member

'1984' Apple Macintosh Commercial
| July 28, 2012, 01:22:14 PM

'1984' Apple Macintosh Commercial (Full advert, Hi-Quality)


This is the full video of '1984', the commercial released by Apple on 22nd January 1984, during the Third Quarter of Super Bowl XVIII.

This was it's only day time release; Other screenings were in the cinema's.

For those confused, it is based on George Orwells book 1984, in which society is controlled by Big Brother and is being watched/heard night and day. On top of this, they are fuelled with hatred for the past and other societies other than their own.

'1984' the commercial is based around one of the Two Minute Hate scenes, in which Apples case, the young woman in red shorts is suggesting Apple Macintosh will give people freedom in computing like never before (IBM was the main competitor at the time). The crowd of emotionless people are the members of the Big Brother society, taking in all the propaganda. The old chap in the large screen is Big Brother.

"1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major performed as the unnamed heroine and David Graham as Big Brother. Its only U.S. daytime televised broadcast was on January 22, 1984 during and as part of the telecast of the third quarter of Super Bowl XVIII. Chiat/Day also ran the ad one other time on television, in December 1983 right before the 1:00 am sign-off on KMVT in Twin Falls, Idaho, so that the advertisement could be submitted to award ceremonies for that year.[4][5] In addition, starting on January 17, 1984 it was screened prior to previews in movie theaters for a few weeks. It has since been seen on television commercial compilation specials, as well as in "Retro-mercials" on TV Land. The estate of George Orwell and the television rightsholder to the novel 1984 considered the commercial to be a flagrant copyright infringement, and sent a cease-and-desist letter to Apple and Chiat/Day in April 1984. The commercial was never televised as a commercial after that.

Thanks for looking!

Offlinenagara

Jr. Member

Re: '1984' Apple Macintosh Commercial
Reply #1 | April 29, 2020, 08:07:24 PM
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