Author Topic: 1 in 10 People Will Own a Tablet by 2016  (Read 3745 times)


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1 in 10 People Will Own a Tablet by 2016
| August 05, 2012, 01:00:28 PM
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As many as one out of 10 people could have a tablet by 2016, ownership in the Asia Pacific is set to eclipse that of North America.

Indicates that the installed base of tablets will continue to grow at a rapid rate in the coming years, surpassing 780 million in 2016, according to a new study from market research firm Strategy Analytics.

?Since the introduction of the iPad, the tablet market has shown hyperbolic growth rate,? said Matthew McKee, an analyst at Strategy Analytics. ?Yet, many households remain tablet-less. Price erosion in the premium and high tier segments, as well as the availability of a number of smaller, lower-cost tablets, like the Kindle Fire and Nexus 7, will drive further sales.?

The firm also believes that by the end of 2016, the Asia Pacific region will account for a quarter of tablets, thereby becoming the largest tablet owning region ahead of North America. Strategy Analytics predicts that China, India and Japan will account for 76% of tablets in Asia.