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Fast Moving Consumer Goods Distribution in Indonesia

Fast Moving Consumer Goods Distribution in Indonesia is the definitive guide for anyone aspiring to enter the Indonesian consumer goods market. Close to 250 million consumer are within your reach if you do and this book will help you obtain a slice of this booming business. From distribution basics and FMCG terminology to market development plans to optimizing your distribution coverage choices, everything you ever wanted and needed to know is within your grasp now. This book is recommended by :Erik Meijer (Director & Executive Vice President Marketing & Sales, Garuda Indonesia), Phillips Gunawan (President Director PT Tempo Beverages Distribution Tbk., Indonesia), Franky Jamin (CEO PT Unilever Body Care Indonesia Tbk, Indonesia), Stephen Lim (Former CEO, Auric Pacific Group Pte, Ltd., Singapore), Thalhah Fakhrizal (PT Indosat Tbk).

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