Are Indonesian Corporations Ready for E-Magazine?"The purpose of internal magazine (within office) is to spread information among company staffs, or so called internal marketing. However in this digital age using paper-printed magazine is like fighting with sword where other people already using bullet, no chance to win, just wasting money"By Santoso/Mahoni.com[/i]
The majority of companies in Indonesia still print internal magazines on paper. Its then distributed to the company branches for the staffs to read. This is a good thing as internal marketing is as important as external marketing. As a matter of fact, many people say you must sell to your internal staff first before they can sell to customer well.
Internal magazine is one media to increase communication within company to make sure all staff and management are align to company vision and mission. Some of the company we have worked with spend about US$12,000 per month to have 4300 of their employees read the internal magazine, so its not a cheap process.
What many companies miss is the fact that their staffs are smartphone (or tablet) ready, plenty prefer to read the internal magazine via digital format. Some staffs said that within days or weeks, their printed internal magazines are thrown away to the garbage bin and become trash, so they lost it even before they can read it. If they can have the internal magazine in digital format then they can store it in their smartphone and read it later when its less stressful, no time wasted to find it as they have it with them.
One marketing and communication director of a large corporation talked to us about their needs to convert their printed magazine to e-magazine, but at the same time he said ?we have been delaying it because we worry on e-magazine circulation security and how the pdf file can be emailed to just everyone, even to our competitor, its a big mess, no control.?
The good news is that at Mahoni.com e-magazine division, we have solved the security, organization, filing, e-delivery issues in regard to internal magazine. Our newsstand platform allow each staff to log in with corporate email and password to make sure that no outsider can log in, and the internal magazine downloaded by the staff is kept safe at his tablet or smartphone with no capability of emailing the pdf, so the staff can read the e-magz anytime very conveniently but the security of the internal magazine is safe.
With our exclusive winning security features, Mahoni.com has become the leading technology provider for internal e-magazine newsstand in Indonesia largest corporations from Telkomsel to largest bank nationwide.
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Mahoni.com Tel:-021-5494049 Email: info@mahoni.com ? Professional Mobile App Developer / E-Magazine Division[/i]
Topic: Are Indonesian Corporations Ready for E-Magazine? (Read 4653 times)
