[mahoni]

Build Content To Build Relationship

By Santoso Suratso Bsc., MBA / Mahoni.com

We believe now data fuels everything we do, its a relationship engine that bring together brands and consumers. Building data thats useful is not at all an easy task, it can take years. With so much information now, so much websites asking for personal information from facebook, email and everything else, so getting customers trust is not easy.
Content marketing is one effective strategy to reach and touch consumers everywhere on the internet. Its stay on the web for those who search for it. Once readers found it, content marketing drive customers to specific purpose to collect, mine and gain insight from it.
This is to open up the trust and to use it to communiate with customers which eventually become members. The goal is to bring the relationship to life.
For example in education sector in Indonesia, our company build a platform for the relationship engine, its called "Mahoni Buku BSE", its simply an electronic book platform. Since introduction in Jan of 2014, the app has been downloaded about a million installed for all mobile operating platform (ios, windows, and android).
It's a totally free app with about 40,000 ebooks per day download to help all Indonesian students and teachers nationwide. All efford is done to build trust to all Indonesian students and teachers over time to bring relationship to life.
Below is Google Play reviews which shows over 7000 people giving 4,5 stars!


 
In 2 years this app will have about 2 million users to read their school books from their mobile phones and tablets. Let?s review it, whether all these effords are worth it:
1.   The development of the server, contents, apps took about 1 years of work with a team of 6 skilled people;
2.   The market for education is about 30 million students and 2 million teachers;
3.   The maintenance of the program takes a team of 4 people;
In 2 years, the app will be well known among Indonesian as leading education (K12) ebooks app, most complete and most easy to use. This will win you the important ?digital real estate? grab in education sector. The potential user of 20% of the students is about 6 millions people that will win your trust as you are giving away free official ebooks for nothing.
So key benefits:
1.   Mahoni BSE will own significant part of Indonesia education sector (captive advantage in marketing);
2.   Mahoni BSE will own trust of upto 60 millions Indonesian in 10 years, as they grew up using Buku BSE app (stickability advantage in marketing);
There are many content marketing strategies, and the above is just one example of execution to bring direct relationship to life. Do you think it?s worth it You be the judge.

Keywords: indonesia education, content marketing, strategy in digital marketing, winning customer trust