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October 2017 - Forbes Indonesia

It's not often one gets to mark a centennial --- just once in a hundred years. A century is a long time, so there's plenty to celebrate as Forbes passes this historic milestone, still alive and kicking from its first issue published in September 15, 1917. Forbes is the oldest business magazine in America, and quite possibly one of the oldest magazines, full stop, in America now. It also easily the biggest business magazine in the world, by number of editions (over three dozen). Forbes.com is also one of the world?s most popular sites.

Instead, the focus is deliberately forward looking, as Forbes sees its best days ahead. The logo to commemorate the anniversary has been "Forbes@100," with the tagline is "Innovating since 1917." This branding underlines the magazine's recipe for longevity. As some have dubbed it, Forbes is a "100-year-old startup," and the secret to survival has been to embrace the future rather than fear it. Plenty of the brick-and-mortar media could not adapt to the digital age, for whatever reason. Forbes has gone full steam ahead --- or full clicks ahead is perhaps more apt --- into the Internet. These days, Forbes.com can garner 50 million unique visitors, while the U.S. print edition hovers around one million.

Yet the Forbes community finds the time to do just that. As long as that maxim holds true, Forbes should be able to keep going another century or more. Aside from pivoting to the Internet and digital, Forbes is also innovative in being the world's most global business magazine. Most of those international editions are also multimedia, including some combination of events, mobile, broadcast and online as well. Just as Forbes in the U.S. is moving beyond 100 years, Forbes Indonesia is this year moving beyond seven years, and ForbesLife Indonesia beyond three years (it's a neat segue that Forbes in U.S. is 100, while Forbes in Indonesia is a combined 10 years --- seven plus three). Forbes has tried to embody and express that zeitgeist during a century of innovation, with hopes to continue for another century more.

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