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Vol 11 No 01 / Januari 2017 - Globe Asia

Garuda president director and CEO, Arif Wibowo, was upbeat when GlobeAsia met him at his office for an interview. He had just met with Airbus officials and a day earlier he had received a prestigious award recognizing his achievement in running Indonesia's flag carrier. On his phone is a high-tech mobile application called Executive Dashboard which allows him to monitor Garuda's performance and daily operations. "If the indicator is red in a particular area, we will warn the supervisor for that area," said Arif, who was born in Banyumas, Central Java, on September 19, 1966. Digitalization has changed the lives of Garuda's management in running the airline but it has also benefitted customers, especially as the airline offers various e booking platforms. The challenging atmosphere in the aviation business, with the domestic purchasing power of consumers weakened and the rupiah depreciating, led to stagnant sales and revenue, causing various costs to soar.

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