[songyou]

2018, March 26 - April 01 --- Tempo

Indonesian coffee has finally carved itself a niche in its own home market. Starbucks, the giant US coffee chain, now faces serious competitors -- local cafes popping up, from malls to sidewalks. Overwhelmed by the increasing domestic demand which rose four percent annually, many coffee exporters have stopped overseas shipments. More and more Indonesians have realized that their country is home to one of the world's finest coffees, even superior to imported variants, the quality recognized by the world since three centuries ago.

The quality of the coffee begins when the crop is planted. Coffee lovers even assert that 60 percent of the flavor and aroma is determined at this stage. Post-harvest processes and brewing methods only play a minor role in determining the quality of the end-product in a cup. Our farmers must have empirical reference to enable them to produce quality coffee such as the Cianjur coffee that received much acclaim three centuries ago. The government must take a bigger role in building research centers and in ensuring smooth distribution through infrastructure improvement.

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